Whatever you think your pet needs (dog or cat, that is, I’m not getting into nutrition for birds, rabbits, turtles and the many exotic animals people keep as pets), there is a product ready to meet it: vegetarian , organic, holistic, natural, raw, kosher, all-meat, gluten-free, high-fiber, high-protein, grain-free, low-fat, “lite” and anti-allergy. There are products for young and old pets and those with sensitive skin, sensitive stomachs and sensitive skin and stomachs, as well as foods enriched with supplements like antioxidants, omega-3 fatty acids, glucosamine and chondroitin, the value of which has yet to be established for people, let alone pets.

Do the conscientious pet owners who buy these products really scour the supermarket for the human equivalent of “Grain-Free Optimal Holistic Nutrition for Dogs, Thoughtfully Chosen Whole Food Natural Ingredients in Every Bite,” as proclaimed on the package of Earthborn Primitive Natural dog food? Or baby food like Innova Puppy Food made with turkey, duck, barley, brown rice, apple, tomato, carrot, potato, egg, cottage cheese and alfalfa sprouts?